The Week Frank Launched The World’s First Instagram Photography Awards

Frank Up For Three!

The shortlist for the Oscars of the PR world is out… and Frank is nominated for not one, but three, PR Week Awards.

Frank campaigns Click & Investarant for Investec, Monster Discounts for MyVoucherCodes and Populating Plexal – The AI legacy of London 2012 for Plexal are nominated for Financial Services, Most Innovative Use of Social and Digital and B2B Campaign respectively.

Bring on the winner announcements!

Introducing: #ThePipas2018

This week, Frank launched the world’s first Instagram photography competition for Europe’s largest photographic community, Photobox.

The Photobox Instagram Photography Awards (PIPAs) is a celebration of the best photography posted onto the world’s favourite photo-sharing social network.

Open to all and free to enter for anyone who has posted a picture on Instagram over the past 12 months, Photobox is calling for submissions across ten categories ranging from fashion to festivals; family to fitness, nature to #nofilter; art to abstract and landscapes to #love.

A panel of industry-leading judges and influencers will award £5000 to the overall ‘Instagram Photograph of the Year’ winner, with an additional £500 awarded for each of the ten category winners.

To enter the competition tag your best photo/s #THEPIPAS2018 and we’ll do the rest – it’s as easy as that.

The winners will be announced at a glitzy awards ceremony in London on Wednesday 6th September 2018.

Do You Believe In Carma?
“How people treat you is their karma; how you react is yours” Wayne Dyer once stated – and, if you believe in it, you’ll know that karma translates into every area of life; including driving.

This week Frank launched “Good Carma” for motor insurance company Direct Line – a three episode podcast series with comedian, Richard Herring and psychologist and Direct Line’s Head of Carma, Dr Gary Woods.

Good Carma sees the pair discussing things such as the impact driving has on people’s day-to-day lives and their relationships at home, look at how simple things like smiling at strangers can help people avoid “kicking the cat” and how finding the humour in a bad situation can help turn the experience into something positive.

The podcast promotes Direct Line’s changes to its No Claims Discount policy meaning customers won’t lose their no claims discount if their cars are hit or scratched when parked, damaged by potholes or even stolen.

Terminally Ill Dog Given Free Cheeseburgers Through His Final Days

Cody, a terminally ill pup from Ohio, has been given free cheeseburgers throughout his last days.

This heart-warming gesture by a Burger King in Toledo was much appreciated by Cody’s owner, Alex Karcher, and his family who went to purchase a cheeseburger for the canine to consume together with his medications every day. After hearing the story, the branch decided to grant Cody with free cheeseburgers as a pleasant surprise… because a dog really is a man’s best friend.

Alex describes the employees at this Burger King as “the best around” and Cody’s family were “beyond appreciative”. He also posted on Twitter showing his gratitude to the fast food burger chain writing, “Thanks to @BurgerKing for showing so much love and kindness towards my family and our dog, Cody. It’s appreciated more than words can describe.” Burger King replied to this with “The world needs more kindness and empathy. Thank you for giving us the chance to do this for Cody.”

Nice one, BK.

#BeMoreHuman Illustrates The Equity Of Sweat

Reebok has enlisted the star power of notable women in Hollywood and beyond as it announced a new campaign led by Ariana Grande, Gal Gadot, Gigi Hadid and Danai Gurira.

Launching a multi-faceted campaign to celebrate real females who manifest true change in the world, the brand aims to use it to amplify how powerful, strong-voiced women inspire others to act and drive change. The new campaign also arrives in the brand’s latest “Be More Human” rally, designed to encourage people to be the best versions of themselves physically, mentally and socially.

“Reebok has a long history of empowering women and supporting those who empower others,” Reebok vp marketing Melanie Boulden said in a statement. “We did this back in the 1980s, when the brand helped usher in a new fitness movement, led by women, that changed culture and made it OK for women to sweat and have muscles. We are still at it today, developing innovative product for women, by women, and encouraging females to experience the physical, mental and social transformation that happens when we move — the essence of our Be More Human philosophy.”

Sophia Hadjipanteli

Founder of the #unibrow movement, Sophia is a Greek-Cypriot with sass. Embracing her bushy brows and pushing fashion boundaries has paid off.

The YouTuber and Influencer posts frequently about body positivity, fashion inspo and clothing hauls. Along with her style being to die for and amassing 215k followers on the ‘gram, Sophia has recently dived into the modelling world showcasing her unique look. It’s safe to say she is one of a kind and oh-so brave for embracing her natural beauty.

Confidence is a must-have accessory always – and Sophia is a prime example of this.