We create
Talkability.®
(Talk-a-bil-ity)
NOUN
- “The buzz that takes over and does your best marketing for you.”
Frank is a creative agency that helps brands lead, drive and own conversations.
We create insight-led campaigns that generate buzz, kick-start a reaction and make a real difference. Offline, online, digital, social, influencers, paid, owned, earned, shared or whatever the buzzwords of the moment are we believe great ideas are at the heart of it all, and are by their very nature channel neutral. Great ideas get people talking. We’ve developed a detailed approach and methodology to help engineer this. We call it Talkability® and it’s at the core of everything we do. And we believe in it so much, it’s been a registered trademark of Frank since the day we started. Which explains that little ®.
When it comes to making ideas happen, we’re ruthless in delivery. As you’d expect from an agency called Frank, we tend to let our results do the talking. We realise that’s there’s no point in generating Talkability® if it doesn’t make a real difference to your business. We have a bespoke evaluation model that we use to track and measure our campaigns from inception right through to attributable business results. We call it, The Franking Machine.
The result of all this is an ultra-effective, open, honest and down-to-earth approach to doing business. We’re frank with our clients and they’re frank with us. It’s better that way. And that’s why we’re one of the industry’s most decorated agencies, responsible for some of its most famous campaigns. Check out our Trophy-o-matic.
FYI, we don’t just do consumer campaigns, we have a corporate division called Francis too.
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Here’s some Talkability® we made earlier…
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Photobox The Crown from the Crowd
We worked with Photobox to help them create the ultimate Royal Family photo album, taken by the Great British public.
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Whitworths #GiveUsAShot
#GiveUsAShot, a product advocacy campaign, saw us bringing on board hundreds of top health, fitness and lifestyle influencers who swapped their daily snack for Shots. Their posts demonstrated to their audiences the creative ways and places to enjoy shots before encouraging their followers to create the same.
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Lucozade Zero Misguided
To promote Lucozade Zero's sampling campaign with Missguided and the launch event at the Westfield store, we worked with Missguided's influencers to amplify the in-store wins. We created theatre around these moments with confetti cannons, asking the influencers to film them and post across social media. This was also supported with listings coverage and competition placements.
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Flare Games Non-Stop Chuck
To launch Flare Games' new mobile game in collaboration with U.S. cult hero Chuck Norris, we worked with LadBible to take over their Instagram channels for a day, asking Chuck a series of challenging questions, with calls to action to download the game.
