(Talk-a-bil-ity)
NOUN
Frank is a creative agency that helps brands lead, drive and own conversations.
We create insight-led campaigns that generate buzz, kick-start a reaction and make a real difference. Offline, online, digital, social, influencers, paid, owned, earned, shared or whatever the buzzwords of the moment are we believe great ideas are at the heart of it all, and are by their very nature channel neutral. Great ideas get people talking. We’ve developed a detailed approach and methodology to help engineer this. We call it Talkability® and it’s at the core of everything we do. And we believe in it so much, it’s been a registered trademark of Frank since the day we started. Which explains that little ®.
When it comes to making ideas happen, we’re ruthless in delivery. As you’d expect from an agency called Frank, we tend to let our results do the talking. We realise that’s there’s no point in generating Talkability® if it doesn’t make a real difference to your business. We have a bespoke evaluation model that we use to track and measure our campaigns from inception right through to attributable business results. We call it, The Franking Machine.
The result of all this is an ultra-effective, open, honest and down-to-earth approach to doing business. We’re frank with our clients and they’re frank with us. It’s better that way. And that’s why we’re one of the industry’s most decorated agencies, responsible for some of its most famous campaigns. Check out our Trophy-o-matic.
FYI, we don’t just do consumer campaigns, we have a corporate division called Francis too.
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We launched a new podcast featuring comedian Richard Herring and Dr Gary Wood (Direct Line Head of Carma) to promote their new 'Hit While Parked' proposition, which keeps your No Claim Discount safe if you're hit while parked and it’s not your fault.
To increase Sorted’s regional presence in creamy Lancashire and peak hungry candidates’ interest, we launched a pretty gouda job opportunity – Assistant Director of Cheese.
Another successful year at Alex James' Farm. This year saw record numbers of ticket sales and a huge increase in social conversation around the festival, with celebrities such as Dermot O'Leary and Simon Pegg in attendance.
Lewis Pugh embarked on his biggest challenge yet – The Long Swim, swimming the entire 300 mile length of the English Channel in order to raise awareness of the environmental state of the UK's beaches. Frank ensured Lewis was seen everywhere from BBC news to the front page of The Times.
Vype partnered with Henry Holland to create the Vype x House of Holland #PullInEmergency SS19 collection at London Fashion Week, including bespoke Vype holders.
